Texas Markets Medical Practice
In 2007 Mediacomp was brought on board to be part of a team of 3 agencies (creative, PR and digital) to do media planning and buying that would help build brand awareness and increase new patient counts for a state wide medical practice.
We created plans at recommended levels for each market. These plans not only set expectations for marketing goals but also brought to light markets that were over and under saturated with doctors which will help guide future growth strategies.
The practice covers most all Texas markets, both large and small. We then evaluated a number of mediums; TV, radio, OOH, print, etc to determine which would work best in each market and at budget. We ended up with a specific plan for each market. The final buy was a multi platform approach tailored to each markets nuances, while maintaining the brand integrity across all mediums. We then utilized a very small percent of total dollars for a state wide buy.
We are very proud to be part of this team and growing organization. After the first year, 2007 brand awareness was up 8-44% in varying markets. Each year the client has experienced growth in all markets without increasing budgets.
We created plans at recommended levels for each market. These plans not only set expectations for marketing goals but also brought to light markets that were over and under saturated with doctors which will help guide future growth strategies.
The practice covers most all Texas markets, both large and small. We then evaluated a number of mediums; TV, radio, OOH, print, etc to determine which would work best in each market and at budget. We ended up with a specific plan for each market. The final buy was a multi platform approach tailored to each markets nuances, while maintaining the brand integrity across all mediums. We then utilized a very small percent of total dollars for a state wide buy.
We are very proud to be part of this team and growing organization. After the first year, 2007 brand awareness was up 8-44% in varying markets. Each year the client has experienced growth in all markets without increasing budgets.
