M
Click on the appropriate letter below:
MI - Monthly impressions (MI) is a term used to describe the number of impressions in one month.
MOR (Middle-of-the road) - A radio format appealing to an older audience.
MP3 (MPEG-1 Audio Layer 3) - MP3 is the audio coding format defines by the International Organization for Standardization (ISO) as part of the MPEG-1 audio Layer-3 specification. MP3 has become popular audio compression format on the Internet and computers.
MPEG (Motion Picture Experts Group) - The nickname given to a family of International Standards used for coding audio-visual information in a digital compressed format. MPEG standards include MPEG-1, MPEG-2, and MPEG-4.
(MRI) Mediamark Research, Inc. - A research company which measures print and broadcast audience exposure and product/brand usage profile data. Provides net unduplicated audiences of major consumer magazines and newspaper by demographics and product usage characteristics; general levels of usage for TV, radio, magazines, newspapers and outdoor; network TV program audiences; audiences of radio networks and formats; and demographic profile data and media usage habits, cross-tabbed with product usage.
MRR - Monthly rental rate (MRR) is the rate at which a given number of impressions over the period of a month are sold at.
MSA (Metro Survey Area) - The primary reporting area for local radio. Area definitions generally correspond to the federal government's OMB (office of Management & Budget's) Metropolitan Area, subject to exceptions dictated by historical industry usage or other marketing considerations as determined by Arbitron.
MSO (Multiple System Operator) - A company that owns more than one cable system.
Makegood - When the advertising purchased is pre-empted, omitted in error or run in an unfit condition, the medium offers, at no additional charge, comparable or better air time at a later date. The equivalent in print is called a rerun.
Market - The potential inverse for a product's use, sales, or ownership.
Marketing- The techniques used to attract and persuade consumers.
Market Profile-The characteristics of a group or area targeted for a campaign.
Market Research- A study of consumer groups and business competition used to define a projected market.
Market Share - A company's share of an industry's volume.
Markup - Agency commission (1.1765) of 15% over the net rates charged by newspaper. All other mediums generally quote gross rates which include the agency commission, since all invoices are paid net (85% of the gross).
Masthead - Listing of all personnel who work at a magazine; runs extremely far forward and is a premium position for advertisers due to its upfront location.
Mat - The paper mold used to duplicate newspaper ads, made from the original engraving.
Max Loop Size - The maximum number of times an animated graphic may repeat its loop. Normally 3-5 times.
Max Time Length - The maximum number of seconds it takes for an animated graphic to complete one loop. Normally 10 to 20 seconds.
Media- Forms of mass communication. Newspapers, magazines, direct mail, billboards, bus signs, radio, television, and internet are some important media that carry advertising.
Media Budget - Total dollar allocation for media space and air time only. The "advertising budget" generally includes media monies and production costs.
Media Kit - Information offered to potential advertisers by publishers to help advertisers understand the publihsers rates, visitor demographics, terms, etc.
Media Planner-An employee of an advertiser or agency who coordinates media aspects of a campaign and selects the most effective media to use. Important factors in media planning include: The budget, size and character of the market profile, and the positioning opportunities in the media.
Media Records - Independent company that measures advertising lineage in most major dailies and converts it to estimated advertising expenditures.
MegaHertz- (MHz) a unit of frequency equaling 1 million cycles per second.
Mega-media company - Term to describe media conglomerates, e.g.: Viacom, Inc.-CBS, UPN, MTV, MTV2, VH1, Showtime, Nickelodeon, Noggin (50% ownership), TVLand, Comedy Central (50% ownership), TNN, CMT, The movie Channel, Sundance Channel (50% ownership), FLIX, and BET.
Mega Merger - Refers to the buying up of local radio stations after the FCC lifted the rule on how many stations could be owned by one owner. The limit is now 8 stations in one market that can be owned by one owner.
Mention-A brief item in the press or broadcast media referring to a person, product, or service.
Message- The underlying theme or idea of an advertisement.
Metro Rating - A rating computed for the households or the individuals in a well-defined metropolitan (metro) area.
Mid-break - A spot near the middle of a program. Can be a station ID or commercial.
Milline - An archaic form of CPM for newspaper. It is the cost of 1000 lines of advertising divided by the circulation in thousands.
Mirror spot - Bonus spot in cable. Buy one, get one free.
MOG- A blog that soley pertains to music.
Motto- A guide to ones conduct. A Sentence that serves as a principle or idea.
