N
Click on the appropriate letter below:
NAICS Codes - (North American Industrial Classification System) Codes developed by the Office of Management and Budget, which identifies the different types of businesses in
National-A commercial running throughout the country
National Rate - The rate paid by national advertisers for space and time. Generally, higher than local rate.
Net Cost - Ad rates which do not include agency commission.
Net Unduplicated Audience - The number of different people or households reached by a medium or campaign during a specific period.
Network - Two or more stations joined together by a line to broadcast programming from a few original studios simultaneously. A chain of transmitting stations.
Network Affiliate - A television or radio station that contracts a portion of its airtime for network programming.
Newspaper Designed Market (NDM) - The market area served by the newspaper, as defined by the publisher.
Neilsen (A.C. Neilsen Company - now owned by VNU) - An organization that, among other market research, conducts television audience measurements.
Non-bleed - An ad in which printed matter does not run beyond the type area of the page.
NSI (Neilsen Station Index) - The division of Neilsen Media Research that provides audience measurements for individual television markets.
