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The evolution of MediaComp

Robin Soulant - noemail@mediacomp.com — Fri, 01 May 2009 20:00:00 GMT

As technology advances and online media grows exponentially by the day, long gone are the days of getting a banner ad as added value on a station’s website; much less have a one dimensional online campaign made of only display ads. Station websites are now a major source of income, and are pushed just as heavily as the TV or radio spots you are purchasing as a part of your media buy. When online ads became available, as buyers we were talking about impressions and cost‐per‐clicks. While this is still common lingo, we now talk about all of the social media platforms available to our clients, and the positives and potential negatives of going “viral”. With these quickly evolving times, Mediacomp prides itself for evolving with the new technologies, and offering these imperative services to our clients.

1-May-09 3:00 PM

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noemail@mediacomp.com — Thu, 28 Dec 2006 15:43:21 GMT

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Texas Markets Medical Practice

Tue, 10 May 2011 12:50:12 GMT

In 2007 Mediacomp was brought on board to be part of a team of 3 agencies (creative, PR and digital) to do media planning and buying that would help build brand awareness and increase new patient counts for a state wide medical practice.

We created plans at recommended levels for each market. These plans not only set expectations for marketing goals but also brought to light markets that were over and under saturated with doctors which will help guide future growth strategies.

The practice covers most all Texas markets, both large and small. We then evaluated a number of mediums; TV, radio, OOH, print, etc to determine which would work best in each market and at budget. We ended up with a specific plan for each market. The final buy was a multi platform approach tailored to each markets nuances, while maintaining the brand integrity across all mediums. We then utilized a very small percent of total dollars for a state wide buy.

We are very proud to be part of this team and growing organization. After the first year, 2007 brand awareness was up 8-44% in varying markets. Each year the client has experienced growth in all markets without increasing budgets.

Our Story

Fri, 28 May 2010 15:11:31 GMT

It all started back in 1973, when Sylvan L. Brown, an advertising executive in Houston, was returning from an award ceremony in New York City. Brown had just won the first place International Broadcast Award for Best Broadcast Commercial, but instead of being elated at receiving one of the most prestigious awards in the industry, he was concerned. As a creative person, he had devoted a great deal of time and effort to producing commercials for each client’s specific target or audience. Although when the media was placed, only a broad age and sex demographic could be measured. Media Planners and Buyers could place media according to a broad age and sex demographic, but they could not allocate relative marketing values to each age group or sex. Psychographics, socioeconomic status and lifestyles were all being omitted from the media buying and planning process as well. Brown spent a great deal of time and money learning from marketing experts, psychologists, math professors,...

Tue, 20 Apr 2010 19:09:59 GMT

St. Elizabeth's is located town-center in Belleville, IL, a 150-year-old German immigrant community 25 miles east of St. Louis, MO, and had not aggressively marketed themselves in recent memory. Their closest rival is located in the suburbs of this southern Illinois community and has a much more upscale local population. This hospital was significantly more aggressive in contracting physicians and, subsequently, St. Elizabeth’s was losing money to the tune of $29 million for the fiscal year ending in June. Hospital census was down, as was employee morale and there were rumors that St. Elizabeth’s was going under. In March of 2008, the agency was hired to help reverse these trends, and partnered with Mediacomp for media planning & buying. Mediacomp’s expertise of strategic media planning and buying implementation created the perfect synergy for a successful marketing strategy execution. With extensive qualitative and demographic research provided by...

Success Stories

Tue, 20 Apr 2010 19:03:11 GMT

Texas Markets Medical Practice

2010 Broadcast Calendar Year

Tue, 20 Apr 2010 01:47:43 GMT

Printable Calendars

2010 Broadcast Calendar (.pdf)
3 Year Broadcast Calendar (.pdf)

Research

Tue, 25 Aug 2009 19:47:21 GMT

The New Evolution in Segmentation Getting to know every one of your customers may seem like an impossible task, but it’s well within reach. MediaComp has partnered with Claritas to allow you an insider’s view of your customers and prospects using PRIZM® NE. PRIZM NE is the latest version of the original and most widely used target marketing system in the United States. This powerful tool provides a standard way of sorting the population into similar groups by demographics, lifestyle preferences and behaviors to provide actionable target marketing information. Segmentation Gives You Insight Segmentation provides a simple way to identify, understand and target customers so you can easily reach your most profitable customer segments. When you understand your customers and prospects, you can target them more efficiently. Segmentation gives a complete picture of their likes, dislikes, lifestyles and purchase behavior so you can tailor your message and products specifically...

This is a Test

Fri, 24 Jul 2009 15:53:18 GMT

Header for Media Services

Tue, 07 Jul 2009 17:16:24 GMT

Some of Our Favorite Cable Links

Thu, 25 Jun 2009 21:39:13 GMT

Media Math

Wed, 24 Jun 2009 15:50:14 GMT

madiamath ROI- Return on Investment Methods to help with calculation: As a percentage: If your return is $1million in 12 months on a total investment of $250,000 in the same time period, the ROI can be calculated as follows: ROI = (Return - investment) / (Investment) x 100 or ROI = (1,000,000 - 250,000) / (250,000) x 100 = 300% As a Ratio: Divide the return by investment: ROI = 1,000,000 / 250,000 = 4:1 Break-Even Time If you are trying to determine the break-even ROI, you want to find out how long it takes to make back your investment. You can calculate it in days, weeks, or months. For break-even ROI follow this formula: ...

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noemail@mediacomp.com — Thu, 28 Dec 2006 15:43:20 GMT

Objectives:

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Release Date: 28-Dec-06 9:43 AM
Expiration Date: 28-Mar-07 9:43 AM

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Adweek magazine has called us one of the hottest agencies in the Midwest. MediaComp is certainly a major ingredient

Fri, 24 Jul 2009 16:40:26 GMT

“Adweek magazine has called us one of the “hottest agencies in the Midwest.” MediaComp is certainly a major ingredient in the fuel.”

President/Creative Dr – Agency

The bottom line – (MediaComp’s strat

Tue, 22 Jul 2008 17:28:48 GMT

"The bottom line – (MediaComp’s strategy) it works!"

CEO - Health Care

MediaComp’s approach to media buying yielded a 19% increase in gross sales with the same advertising budget and has remained

Tue, 22 Jul 2008 17:28:24 GMT

"MediaComp’s approach to media buying yielded a 19% increase in gross sales with the same advertising budget and has remained up ever since."

CEO - Health Care

MediaComp has

Tue, 22 Jul 2008 17:28:03 GMT

“MediaComp has enabled us to save approximately 25% on broadcast media for our clients.”

CEO – Ad Agency

MediaComp’s ability to take our marketing data and message and translate them directly into actionable reach mechanism has bee

Tue, 22 Jul 2008 17:27:38 GMT

“MediaComp’s ability to take our marketing data and message and translate them directly into actionable reach mechanism has been invaluable to the success of our clients, as well as our agency.”

CEO – Ad Agency

We continue to beat expectations and deliver shareholder value and MediaComp is an integral and valued part of our marketing

Tue, 22 Jul 2008 17:27:04 GMT

“We continue to beat expectations and deliver shareholder value and MediaComp is an integral and valued part of our marketing team.”

VP Marketing – Casual Dining

Tue, 22 Jul 2008 17:26:21 GMT

“Your organization has been proactive and responsive in helping us identify new ways to seize new opportunities through the media cost efficiently.”

VP Marketing – Casual Dining

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2006-12-28T15:43:19Z

Instructor: Instructor

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Mediacomp, Inc. RSS Feed

The evolution of MediaComp

Lorem ipsum

Texas Markets Medical Practice

Our Story

Success Stories

2010 Broadcast Calendar Year

Research

This is a Test

** Header for Media Services **

Some of Our Favorite Cable Links

Media Math

Lorem ipsum survey

Adweek magazine has called us one of the hottest agencies in the Midwest. MediaComp is certainly a major ingredient

The bottom line – (MediaComp’s strat

MediaComp’s approach to media buying yielded a 19% increase in gross sales with the same advertising budget and has remained

MediaComp has

MediaComp’s ability to take our marketing data and message and translate them directly into actionable reach mechanism has bee

We continue to beat expectations and deliver shareholder value and MediaComp is an integral and valued part of our marketing

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Header for Media Services