I f you’ve read this far, you want to know more about us. Let’s talk about it. Mediacomp is an independent media buying and planning marketing company located in Houston, Texas. Since 1973, MediaComp has blazed a trail beyond traditional radio and TV spots and print ads.
How do we do it? Together with our proprietary software that utilizes Nielsen TV and Nielsen Audio ratings and your consumer data, we plan and place Radio, TV, plus Cable. Additionally, we plan and place Print, Out-of-Home (OOH), Digital/Online, Satellite Radio and Streaming Radio on a national, regional and local basis for numerous verticals and categories. We have maintained our client relationships because of our ethics, integrity, accountability and constant development and adoption of new technologies. MediaComp uses these technologies combined with best-practice methodologies processes and resources to enhance our client’s bottom line. In other words, we have a unique platform and group of professionals that deliver every time.
OPTIMIZED MEDIA PLANNING
"We continue to beat expectations and deliver shareholder value and MediaComp is an integral and valued part of our marketing team."
THE BACK STORY
M It all started back in 1973, when Sylvan L. Brown, an advertising executive in Houston, was returning from an award ceremony in New York City. Brown had just won the first place International Broadcast Award for Best Broadcast Commercial, but instead of being elated at receiving one of the most prestigious awards in the industry, he was concerned. As a creative person, he had devoted a great deal of time and effort to producing commercials for each client’s specific target or audience. Although when the media was placed, only a broad age and sex demographic could be measured.
Media Planners and Buyers could place media according to a broad age and sex demographic, but they could not allocate relative marketing values to each age group or sex. Psychographics, socioeconomic status and lifestyles were all being omitted from the media buying and planning process as well.
Brown spent a great deal of time and money learning from marketing experts, psychologists, math professors, and media specialists. He wanted to gather the available data elements and application methodology required to reach the audience that the marketing efforts were directed towards. Over the years, he developed a software system that met the client’s needs for cost, efficiency, audience accuracy, and a fast turnaround time.
Due to a vast amount of data and the cost of computers, initial development of the system was done at Rice University. Later, MediaComp transitioned its proprietary media management system from an in-house mainframe to the unparalleled system that we have today. It incorporates many key data points from Sylvan Brown’s original vision and has kept MediaComp a step above the rest in the media buying business.
Today, we have built long-standing relationships with clients and suppliers. We are aware that each employee can be directly correlated with Mediacomp's success. We pride ourselves on being an extension of our clients. We learn everything we can about our clients company itself, as well as, the industry that they are in. It is the trust that we build with each client, which allows the flow of information needed to achieve the client's marketing goals.
Our goal has always been to effectively and efficiently manage our clients’ media investment, in turn, reaching their marketing goals.